Job Description:

• Marketing Manager will ensure lead availability to the sales team. He/She will be responsible for enquiry generation and nurturing enquiries into leads. 
• Marketing Manager will plan the calendar along with City head and central leadership and get sign-off on budgets. 
• Tie-ups with colleges to conduct seminars and workshops 
• Conduct seminars/workshops along with City head for govt exams and skills 
• Canopy and counseling activities in colleges to generate enquiry 
• Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local high-student density areas) 
• Source leads across city from various sources such as library/ book stores/ cyber cafes/ photocopiers. 
• Create hooks for partnerships in lead sharing and conversion 
• Local events for enquiry generation across high-student density areas 
• New center launch and regular center activation for generating desired spikes in enquiries. 
• Arrange common student workshops/ seminars for lead nurturing. 
• Create hooks for ensuring students visit centers for improved conversion

Eligibility Criteria:

• Should have extensive experience in school/ college partnerships, conducting seminars and small-scale events, lead generation activities 
• Should have 5+ years of experience in the EdTech industry 
• Should have led 5+ member teams in lead generation activities in other EdTech companies
• Should be presentable to do college tie-ups and carry the Testbook brand 
• Must have prior experience as he/she will be running as soon as he/she is onboarded 

What is the culture like: 

• Team of 8 marketing executives (all juniors)
• Should be ok to work odd hours and put in 100% effort